Creative work is contextual
Design, brand, creative direction, product experience, and content recommendations are based on available information, professional judgment, client input, market context, and agreed objectives.
Creative work can improve clarity and execution quality, but it cannot guarantee customer behaviour, commercial results, virality, press, investment, rankings, platform approval, or personal preference.
Client review responsibility
Clients are responsible for reviewing accuracy, legal claims, regulated statements, industry requirements, accessibility needs, localisation, pricing claims, and third-party rights before publication.
IK Studios may recommend review, but legal or regulatory sign-off must come from qualified professionals unless expressly included in scope.
Dependencies
Outcomes may depend on product quality, traffic, offer, pricing, market timing, operations, customer support, engineering, platform rules, analytics, and client implementation.
Changes after handoff may affect quality, performance, accessibility, or brand consistency.